This year at RSA Conference 2025, Genians received encouraging feedback from security leaders, IT managers, and partners across the globe. Visitors to our booth were especially drawn to our data-centric approach, the depth of our Device Platform Intelligence (DPI), and how we’re enabling Zero Trust and EDR strategies without the overhead of complex security stacks.
Our conversations repeatedly returned to one central theme, “Trust”. Whether in the form of data quality, enforcement integrity, or long-standing customer relationships, trust remains the defining factor in building effective cybersecurity architectures.
That same theme echoed throughout RSAC keynotes, where Bruce Schneier and Magic Johnson, each from very different worlds, emphasized that trust is what makes systems, organizations, and people work. Their messages aligned closely with the philosophy Genians has followed for more than two decades.
Sustained Security Through Trusted Design
Since our founding, Genians has delivered secure network access solutions while maintaining long-term profitability and continuous innovation. This consistency has not been driven by aggressive marketing, but by a technically grounded approach to problem-solving and a strong foundation of customer trust.
Security in dynamic environments requires stability at the core. Our Network Access Control (NAC) technology, developed and refined over two decades, has evolved to support Zero Trust Network Access (ZTNA) and Endpoint Detection and Response (EDR) capabilities. Together with Device Platform Intelligence (DPI), this foundation enables real-time policy enforcement based on actionable device context.
Device Platform Intelligence: The Core for AI-Driven Cybersecurity
DPI is Genians’ real-time telemetry and analytics framework. It is continuously fueled by data collected from more than 100,000 network sensors and 8.3 million endpoint agents worldwide. DPI is not a passive device inventory. It provides active profiling and classification based on a range of indicators:
- Specific device platform name & OS version
- Asset metadata such as image of devices, EoL/EoS status, Manufacturer business status, etc.
- Network connection types
- Fingerprinting Sources
- CVE associations
This structured intelligence, empowered by NAC enables security teams to answer critical questions:
- What is connected to the network?
- Is it behaving as expected?
- Can it be trusted?
DPI enables granular policy enforcement, behavioral anomaly detection, and historical analysis, which are essential for implementing Zero Trust architectures and supporting adaptive security policies.
Core Technologies: NAC-Driven ZTNA (aka Universal ZTNA) and EDR
The evolution of NAC into ZTNA and EDR is a natural progression of Genians’ platform. NAC provides the enforcement plane; DPI provides the decision logic. This integration enables ZTNA policies that are not tied to specific infrastructure like SASE or SSE. Instead, Genians delivers ZTNA as a standalone solution, which is deployable in diverse network environments and adaptable to changing operational requirements.
In parallel, our EDR capabilities are grounded in the same principles. We offer flexible deployment options, on-premise or cloud, to meet regional data sovereignty regulations while retaining full endpoint visibility and response control.
This approach avoids the overhead typically associated with complex security stacks, providing a practical path to implementation.
Enabling AI with Trusted Data
AI development in cybersecurity is increasingly limited not by algorithms, but by the lack of quality input data. Genians addresses this gap directly.
Our DPI framework has been refined over two decades of production deployments. It offers a vast repository of labeled, structured, real-world data that is directly applicable to AI-driven threat detection, policy optimization, and compliance analysis.
We do not position ourselves as an AI engine vendor. Rather, we provide the foundational data that makes effective AI models possible.
Securing Hybrid IT/OT Networks with Unified Intelligence
Genians also showcased how our technology effectively extends into OT environments, where traditional NAC solutions often struggle with unmanaged devices, legacy protocols, and unstable network conditions. Genian NAC addresses these challenges through an agentless approach that enables precise device classification, microsegmentation, and policy enforcement, all without disrupting operations.
Our recent collaboration with RAMEN, an AI-powered Network as a Service (NaaS) provider, further highlights this capability. By integrating RAMEN’s wireless infrastructure with Genians’ device intelligence and access control, we deliver unified visibility and Zero Trust enforcement across both enterprise and industrial networks.
While this partnership reflects a broader strategic vision, the core takeaway is clear: Genians’ DPI and NAC technologies provide the visibility and control needed to secure hybrid IT/OT environments where traditional solutions often fall short.
ZTNA Without SASE Dependency
ZTNA was a common topic at RSAC, but often presented as a component within larger SASE platforms. Genians provides ZTNA as a standalone function built on our mature NAC architecture. This allows organizations to deploy Zero Trust policies without undergoing full-stack infrastructure changes.
Access control is enforced based on real-time device intelligence, not just static identity or network perimeter logic. This makes our approach more adaptive and suited for modern, dynamic environments.
EDR Designed for Sovereignty and Control
Data sovereignty remains a critical concern in regions such as the Middle East and Africa (MEA). Genians addresses this by supporting both cloud-managed and on-premise EDR deployments, providing the flexibility needed to meet compliance requirements without compromising control over sensitive data.
Conclusion: Trust as a Technical Imperative
The key takeaway from RSAC 2025 was clear: trust must be embedded across both the human and technical layers of cybersecurity. Genians embodies this principle through a platform that integrates real-time visibility, data integrity, and effective enforcement mechanisms.
By combining our Device Platform Intelligence (DPI) engine with NAC-based ZTNA, EDR, AI-powered NaaS capabilities, we deliver a streamlined and technically robust approach to today’s security challenges. For organizations seeking to align operational efficiency with security objectives, Genians offers a flexible, proven, and cost-effective path forward.
